FIRST BOX OFFICE: 'Rise Of Planet Of Apes' Looking Like $38M, 'The Change-Up' $13M

FRIDAY 4 PM UPDATE: After a low-key midnight opening of $1.254 million in only 1,124 North American locations, Fox's prequel Rise Of The Planet Of The Apes with CGI animals and James Franco is jumping to an easy box office lead. Hollywood initially thoughtit would follow the same trajectory as last weekend'sCowboys & Aliens which had about $800K in midnights and went on to a $36.4MFriday-Saturday-Sunday.And, remember, that pic got Smurf-ed at the box office. This Planet Of The Apes origins story is faring better than Cowboys, looking around $38M even without the hype and pedigree but at half the budget ($93M). The other major studio release, Universaal's The Change-Up, isn't faring as well. This truly isn't Ryan Reynolds' summer of stardom after the collapse of Green Lantern here and abroad. He and Jason Bateman star in this raunchy R-rated comedy that isunderperforming for only a $14M weekend.Full analysis and refined numbers coming later today.