Electricity Entertainment uncovers new logos

Electricity Comics' new logoDC Entertainment's new logoWarner Bros.' Electricity Entertainment has released a brand new logo design to showcase the portfolio of brands, tales and figures across all media platforms and merchandise. The current latest version from the Electricity moniker features a similar new search for Electricity Comics, too. "It is a new trend at Electricity Entertainment and also the change reflects an engaged, bold approach yet still time remembers the business's wealthy heritage and robust portfolio of figures," stated John Rood, executive Vice president of sales, marketing and business development for Electricity Entertainment. "It had been only a couple of several weeks ago that Superman, Batman and a number of our other Super Heroes were up-to-date whenever we released Electricity Comics -- The Brand New 52 and now you have to complete exactly the same for that company's identity while remaining in keeping with the energy of storytelling that is still in the centre of Electricity Entertainment." Brand working as a consultant and design firm Landor Affiliates developed the brand new identity. Firm emerged using the design to include DC's other brands like Vertigo and MAD, too. The look utilizes a "peel" effect using the D smartly placed within the C using the upper right-hands area of the D peeling to unveil the hidden C -- as a symbol of the duality from the legendary figures which are present within Electricity Entertainment's portfolio. "It had been our goal to capture Electricity Entertainment inside a dynamic and provocative identity," stated Nicolas Aparicio, executive creative director at Landor's Bay Area office. "Our option would be a full time income expression which changes and adjusts towards the figures, story lines and also the ways fans are consuming content. The brand new identity is made for that digital age, and may be easily animated and personalized to make the most of the interaction offered across all media platforms." New logo design will start to show up on comicbooks and graphic books, in addition to websites in March and unveil on films, Television shows, videogames and merchandise through the relaxation of the season. Contact Marc Graser at marc.graser@variety.com